One defining typeface that has shaped how we live and breathe as a society. Helvetica. Gary Hustwit understood the gravity of the typeface and created a film entitled Helvetica. Helvetica is a feature-length independent film about typography, graphic design and global visual culture.
Helvetica is delivered by an upbeat set of interviews including masters like: Massimo Vignelli, Johnathon Hoefler, Erik Spiekermann & David Carson has a brilliant delivery with enough history and factual information to keep you wanting more from the movie. Then at the end leaving you so inspired you want to redecorate your house, delete all your design work and re-create a new brand identity for yourself.
Two movies are better than one especially when they pick up where they left off. Objectified is a feature-length documentary about our complex relationships with manufactured objects and, by extension, the people that design them. Every object has been designed we use everyday. It’s been slaved over and gone through countless revisions to come up with a sleek interface, a commanding presence or painfully simple delivery. Objectified captures the uniqueness of how these objects impact our lives. It also asks some very hard questions about who we are, what we want to be and what kind of things to we like to surround ourselves. With great interviews from the likes of: Chris Bangle (BMW Group), Johnathon Ive (Apple), David Kelly (IDEO), Marc Newson, Karim Rashid, Dieter Rams and countless other iconic names in the industry.
Urbanized comes hot off the heels of Helvetica & Objectified. The first two broke down the design of a typeface and our design/relationships to objects. Urbanized will focus on the design of cities. It will compare and contrast the ideas behind urban design. Urbanized is currently in production and will premiere in 2011.
Five years ago I began work on my first documentary, Helvetica, which looked at the worlds of typography and graphic design, and their impact on our visual environment. After Helvetica was released in 2007, I had the idea for a second film, Objectified, which focused on industrial design and product design, and our relationship with the manufactured objects that surround us. While working on Objectified, I realized I wanted to make a third film that would also examine how design affects our lives, and began thinking of the films as a “design trilogy” of sorts.
Inspiration is the key to all of Gary Hustwit’s Movies. They drive you to see what the real, harsh realities are within his subject matter and inspire you to create, digest & consume in another way than you thought possible. His delivery, with great insight from business professionals but, keeping enough content and history/engaging facts to keep you enthralled and actively learning (without even noticing) makes for an inspiring documentary. If you’re feeling a bit low, grab a Hustwit doc and be ready to be inspired and subsequently create.