If you’ve ever had to give a logo a lively, energetic feel while working with, for instance, a juice bar or sports organization as a client, you know it can be difficult to pull it off with the inanimate logo. Energy is all about movement and animation. But as animated GIFs taught us, actually giving everything some movement isn’t the answer. Let’s look at 30 energetic logo designs and see how we can pull lively logos off without making them move.
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There are a few common patterns throughout these logos. Bright colors, particularly red and green, simple lines, drawn in such a way that they often imply movement — such as the crashing wave of the Fourth Wave logo or the exploding lines of the Idealogy logo — and friendly sans-serif fonts, sometimes rounded. What other tips have you figured out for creating energy in design?