A successful logo design always depends on being able to reflect the entire personality of a company into a single, symbolic design. Since ancient times, people have managed to capture, define and conceptualize human emotions, strengths and weaknesses into creatures of legend and myth that impersonate exaggerated characteristics of humanity.
The symbolism behind such mythical creatures is a source of inspiration for artists worldwide that, due to the fermentation of these ideas over thousands of years, holds a great deal of weight. Companies that use logos designed with these “mythical creatures” as inspiration in various poses capture the essence of that specific creature and sends its customers a clear message as to what they should expect.
Tool’s Supermarket Troll
Puss In Boots
I am Hercules
Heat of Eden
Jeti Snowboard Club
The Green Man
Have you seen other inspiring uses of mythical creatures in logos lately? Let us know about them in the comments!