A Gold Medal Win: the Vancouver 2010 Campaign

The Olympics draw out on a micro level, the emotions, pride, contentions and drama which each of us experience as members of the human race. But if you think all of the drama ends on the track, think again! It extends all the way to the visual brand which has been a magnet for international scrutiny and is steeped in historical controversy. Amazing as it may be that the brand has been able to survive in its constant state of renewal, its survival might be best explained by a closer look at the 2010 iteration and the people behind it.

Months of research and strategic involvement bring us a clean & focused look for the familiar theme, giving the ancient Olympic brand a surprisingly ‘current’ feel. This look is perpetuated through an exceptionally executed campaign which seamlessly encompasses both traditional & new brand elements and some truly inspiring illustrations. See for yourself:

Vancouver 2010 Olympic Logo

VancouverLogos

Illustrated Vancouver 2010 Website Homepage

Safari 4

Illustrated Twitter Account Page:@FollowtheFlame

followtheflame

Illustrated Twitter Account Page: @2010Tweets

2010tweets

Type Units

Poster-Type

Poster/Banner Designs: With Glowing Hearts

WithGlowingHearts600

WithGlowingHearts-ZoomType

WithGlowingHearts-Zoom

Poster/Banner Designs: Snowboarding Parallel Giant Slalom

SnowboardParallelGiantSlalom600

SnowboardParallelGiantSlalom-ZoomTypeSnowboardParallelGiantSlalom-Zoom

Poster/Banner Designs: Ski Jumping

SkiJumping600

SkiJumpingZoomType

SkiJumpingZoom

Poster/Banner Designs: Para Alpine Skiing

ParaAlpineSkiing600

ParaAlpineSkiingZoom2

ParaAlpineSkiingZoom

Poster/Banner Designs: Bobsleigh

bobsleigh600

bobsleighzoom2

bobsleighzoom

Poster/Banner Designs: Biathlon

Biathlon600BiathlonZoom2

BiathlonZoom

Remembering Vancouver 2010’s Design Director “My name is Leo Obstbaum, and I am a dreamer.”

leo-obstbaum-vanoc

The Design Director of the project: Leo Obstbaum passed away August 21st 2009 at the age of 40, he died of natural causes.

With the Vancouver Olympics as his last project, it effected me deeply to realize that his final designs will reach and touch the world. We only wish he could have been here to see it with us.

One of his very good friends Mark Busse wrote a detailed article about Leo after his passing. You should read the article over at GDC/BC Blog.

Need More Vancouver Info?

Vancouver 2010 Brand and Image

Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.

Vancouver 2010 Graphic Identity

The Host Country of every Olympic and Paralympic Games tells a unique story of culture and imagination through design and artistry. The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications.

Transmoflection – A video about the research put in

The Story of the Vancouver 2010 Paralympic Winter Games Emblem

Olympic and Paralympic Games design has a long tradition of creativity and excellence. Each Organizing Committee tries to visually capture the Olympic and Paralympic spirit, while telling the unique story of the host region and country.

Vancouver 2010 Pictograms and Sport Illustrations

Pictograms are icons representing each sport and are found on maps, signage and other communications and creative applications. Every Olympic and Paralympic Games Host Country has added its own unique design to its pictograms.

Social?

@2010Tweets

@followtheflame

@code2010

Vancouver 2010 on Facebook

Designer, Maker of Things | Creative Director – @boomtownroi You should follow him on twitter @chadengle .

 

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