In a perfect world all creatives would be born with an inherent knowledge of what they need to do and what they need to achieve. In a perfect world, all clients would concede have free reign on our illustrations, page layouts, color choices, interior wall colors, our cropping or what we wear to their meetings. In a perfect world, all new creatives would skip the learning stages and move straight on-to a mastery of their field.
But, we don’t live in that perfect world. There’s more information produced online every second that clouds the genuine, pure, core fundamentals of creativity. There’s more bad communication on how to educate clients, how to achieve the perfect working relationship, how to design effectively than there is valuable resources.
Since we are flooded with information and have the ability to regurgitate creative processes and creative ideas, let’s challenge ourselves as creatives, as a community, as individuals: to a higher end goal. Give constructive criticism and allow people to grow from your knowledge. Educate clients on what good design is and what it does for them, their brand and our world. Above all else, show them the undying passion that we creatives have to achieve something great.
Some of the biggest design movements in history have happened because the community at large got behind it and propelled it to the masses. We’ve hit a boiling point and it’s time to progress. Let’s hold each other to a higher standard. Shall we?