If you’ve gotten bored with traditional motion graphics and haven’t quite gotten into 3D movies yet you’re in luck. Architectural projection mapping is here and ready to boggle your mind. The idea is that you project a 3D object onto a 2D surface. Like the facade of a building. (even though some are 3D with columns and roofs) This begs for some large scale creativity and makes buildings come to life or collapse in front of your eyes. This could begin to get very interesting as technology progresses in the future… There could be all kinds of uses for architectural projection or it could be directly projected on people! Imagine someone walking around the street and buildings move and bend to try and get prospective customers to enter to check out their merchandise. Here are some awesome examples of where Architectural Projection Mapping is now… Could you see design & advertising crossing into this medium?
Architectural Projection Mapping @ Branchage Film Festival 2009
Architectural projection Mapping @ Autostadt, Wolfsburg 2010
Watch as we transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy. Witness Joy coming alive at Suntec City, Towers 2 & 3.
Once in a while it is nice to not work on a commercial project and have the freedom of doing whatever you want. Fortunately the people at Büro Hirzberger hirzbergerevents.com were totally open to whatever we presented them to decorate parts of their office space in Vienna. My fellow co-workers at Strukt Design Studio strukt.com came up with this digital wallpaper, using 2 projectors to map an entire wall and using VVVV to do the deskewing and to generate the content. Many thanks go to the great guys at Concept Solutions derigel.at to provide us the equipment for the test set-up.
ENVISION: Step into the sensory box. Under this name hides the immersive experience offered by Alcatel-Lucent to its customers at the last Mobile World Congress. An experience-based video mapping designed by the agency and the Department SUPERBIEN New Media Agency \ Auditorium. The public was invited into a cube and discover an artistic vision of the tagline of the event: Transforming the mobile experience.
On the site of a thousand years of violent history, ACDC were pitted against Iron Man in a ground breaking architectural projection mapping project. The front facade of the Great Keep at Rochester Castle, was brought to life using the latest in 3D animation techniques. This onslaught of the senses, saw the castle confront it’s ultimate challenge. Warping, morphing, spewing and collapsing before the audiences eyes. Let there be rock!
3D Projection mapping in the city of Sugarland, Texas for New Years Eve 2010. This video is courtesy of Texas Video & Post who created the content. LD Systems provided sound, lights, video and staging for the 25th anniversary of the city. The equipment included a gramdMA lighting console, Barco HD projectors, Hippotizer HD media server and mapping system, and EV X-Line concert speakers. LDS and TV&P collaborated for this event on the heels of the overwhelmingly successful Glowrama event.
Perfectly mapped to a historic building in Amsterdam, the projection realistically cracks the building in half, sending debris shattering down before it fills up with water and then drains into a rain forest revealing the new Samsung 3D LED TV!