When it comes to logo trends, transparency seems to be having something of a moment. It’s a brilliant way to bring branding to life. A well executed transparent logo can add the next level of colour variation and depth. It’s an elegant technique that designers also use to introduce a sense of perspective to a logo.
It can suggest organic growth to a digital mark and add development, connection, continuity and smooth, subtle transition between individual elements. What’s more, transparency can help to make the design brighter, lighter and create the effect of an illuminating the mark. Not convinced? Take a look at this showcase of creatively applied transparency and overlaying techniques to see what we mean. Or check out some logos to customise over at BrandCrowd.
This candy-coloured logo is by graphic designed Jared Milam. Look at the way the letters overlap to create new tints of each shade, and the beautiful textures that using transparency adds.
This is a stunning example of transparency applied to a typographic mark. It’s for Paranaiv, a blog and magazine about photography and style and makes excellent use of layering to create depth, interest and colour variation.
Here’s an example by Sean O’Grady for Pangur Glass Craft. It uses transparency to add a sense of perspective to the stacked bowls. It also helps to suggest that the bowls are made from a delicate base material; incredibly appropriate for a company that supplies glassware.
In this example graphic designer Joan Pons Moll uses transparency to create texture on the bird’s feathers and beak.
We love the way that transparency can add a sense of fragility to a digital mark, as can be seen in this example by Mattia Moretto. Check out the way the accent colours are repeated over both the letter I’s for attention to detail.
With a seriously reduced colour palette and clever use of transparency, Firebrand, the designer behind this treatment, creates a metropolis of intensity and a real sense of city-scape perspective.
The company is called wraparound, the designer has used transparency to create a brand that wraps around itself to build depth. Simple, effective and super-smart.
Written by Nicky who works at whoishostingthis