Building Community – The Sites that are Getting it Right!
Once upon a time, I was in a corn field when I heard a voice, as if from nowhere. And the voice said unto me, ‘If you build it, they will come!’ Okay, so it wasn’t exactly me, it was Kevin Costner, and I wasn’t in a corn field, it was more like a video rental store. And the voice didn’t really come from nowhere, it came from the monitors in the store where they were playing Field Of Dreams, but still go with me on the idea for another moment, because I want to talk about this concept. ‘If you build it, they will come!’ You see there is a subtle brilliance underlying this statement, that most people are apt to turn away from. There is an idea of pioneering, and striking out. Daring to tread where others have not without promise of anyone following along with you. Ay, there’s the rub…
You see, many trails are never blazed for fear of failure. If there aren’t others doing what you intend to do, many will be leery of supporting you in this bold new direction, because it lacks the safety net of the following flock. So getting started can often be a difficult task, especially when you seek to build a community, where you lack the masses you will need to keep it going. Today, however, we are here to talk about those sites who have struck out to build community and strengthen the community they are in. They did build it, and we arrived as promised! These sites are the ones who have laid their foundations with solid stock, and are building empires upon them.
Community has always been important to Angie and I, so naturally we felt a fit with the Fuel Brand Network who is building a community of sites that feed the creative pursuits that envelope us all. In that tradition, we felt it would be amiss without a tip of our hats to those sites we felt were doing great things for the community, and building a sense of partnership and involvement with the online creative collective that we all proudly claim to be apart of. Here are a few of our favorites
Smashing Magazine

Since they began Smashing Magazine in 2006, Sven and Vitaly have honored a commitment to bringing high quality content to the design world, not only in the form of fantastic articles and helpful how-to’s, but also by building a community around this idea. Through the inclusion of job postings and even a forum to allow for user interaction and sharing, Smashing’s team has earned their place on our list.
The Envato Network

How could we talk about building community, without talking about the Envato Network of sites. These fantastic sites are dedicated to informative and top shelf tutorials to teach the design collective helpful hints, techniques, and shortcuts. They know that the best way to build community is to keep the people in it growing and evolving in their fields. The Envato group has certainly taken on that mission of strengthening us at our core, and for that, we thank them.
Behance

The Behance Network has risen to the challenge of providing a well structured online networking site for designers to come share and showcase their works. With a professional sleek look and a designer focused format, this awesome online gathering and growing gallery has finely filled that niche need that Deviant Art’s camera-phone tweeny-clique laden lunchroom couldn’t quite reach. Behance has provided this service so brilliantly to the design community, that they easily made their way onto the list.
DCTH

Growing from a conversation between some of the online design communities most inspiring and initiative driven residents, DCTH, or Design Community’s Twitter Hours for those who aren’t into the whole brevity thing, came about to be a weekly virtual helpdesk for the design community at large to participate in and contribute to. If you want to talk about building community, this is how you get it done! Realizing the need for this sort of multi-level, international involvement to help grow and solidify the foundation of the creative collective, and then acting quickly to satisfy it, earns DCTH a place in our spotlight! Participate by following @DCTH on twitter.
Chat Creative

Chat Creative came to be with a single mission in a simple mind…wait, I said that wrong…it was a simple mission in a single mind, ‘to help connect the creative community one chat at a time’. And Kyle has certainly done that! By gathering some of the online design communities most respected and favored friends together for a live chat panel discussion, open to the general public, he gave us a focused voice that would be able to rise above the social media drown-out and be able to be heard. Having just had its inaugural run, we expect to see big things from Chat Creative… like will Graham be able to solve his Rubik’s Cube? Find out next month, same Chat-time, same Chat-channel!
What are your favorites?
That does it for our side of the discussion, now it is your turn. Which sites do you feel are building community, and why? Let us know in the comments below which would make your list.
Rob is the talented author and graphic designer, celebrated podcaster and poet, who is now the co-editor and imaginative co-contributor of Fuel Your Creativity. With a background working through most areas of the arts, Rob works from a creative wellspring that shows no signs of running dry.





Thanks for the DCTH & chatcreative shoutouts! I hope this brings more people to the community!
I was thinking earlier today while trying to find a video on youtube…youtube has a terrible community. Now Veoh, they have an amazing one. And Hulu is shaping up as well. They’re taking the pioneered idea “streaming video media” and improving on its execution, while Youtube is cutting off the community at every turn. Also…audio replacement is really irritating.
I love the tip to “The Big Lebowski” with the “whole brevity thing” comment. :)
And as far as Graham and his rubik’s cube goes, I hope he figures it out soon. Either that or he should give it to his dog Dylan and see if he gets it.
Thanks for the Chat Creative love, it’s an honor to see it alongside such established communities as Smashing Mag, Envato, Behance and DCTH. I’m really excited about what the future holds.
Thanks.
@ Chad, no problem, man. You all are doing some great things, and I don’t see how it can’t do anything but grow!
@ Corey, thanks for the comment. I agree about YouTube, though I’m not familiar with Veoh. Appreciate the feedback!
@ Kyle, :) ! LOL, on the cube. Dylan’s cameos were classic! No problem on the love, we know you are only getting started over there, but we see big things happening with this and we wanted to let people know it!
Great list!
I don’t want to take anything away from these web site because I have found them truly helpful and inspirational at times but I do want to mention that I have been working on a “Design Community” resource site for a while now and we are just about to launch.
http://www.creativeshout.com is looking for contributors and ideas to make this a killer resource for designers.
With all the competition today, building an online community has become about as difficult as trying to gather water from the ocean with simply your hands, each time you scoop up a handful of visitors about half fall through the cracks, escaping backing into the online ocean that is the Internet.
As anyone knows who has attempted to take on this daunting task, the more hands you have the better.
If you’re interested in getting noticed, you can’t simply rely on one site, you’ve got to broadcast yourself over a variety of engines and take some initiative. Social media, content outreach, link building, RSS feeds, bookmarking, SEO, PPC and blogging are key to a well rounded, inclusive, community.
Sure, build a good site, and they will come. But build a good site with externals pulling in traffic each day and you’ll have a much better chance of keeping the water in your tide-pool.
Great post. Some examples of communities I like:
http://www.surfline.com
http://www.wd40.com/ (A great job for a corporate community with a difficult product to promote)
http://www.bizsandiego.com
http://www.linkedin.com
http://www.espn.com
Fuel brand network. My props to you guys for creating an amazing creative space with the passion behind the content people in our industry demand.
Great article, featuring some great sites. To me, the best thing about the design community is the sharing. I am extremely thankful for sites such as these because they make up 80% or more of the design knowledge that I have.
I have to say that the FUEL team is definitely “getting it right”. Take some time to check out the talented peeps that are heading up this growing network of sites…
what happened to http://www.deviantart.com
Great article!
Tip: You can use “s=50″ argument on Gravatar images url in order not to be blurry ;)
These are all great sites to learn from. Hopefully an up and coming community is http://www.designerscouch.org.
Love the article, will check out these places (the ones I don’t know of)
Thanks for all the great replies and suggestions. So many links to check out, so we appreciate that.
@ shauna – What happened to Deviant Art, indeed? …
@ stelabouras – Thanks for the tip, but (and I may be wrong on this so we will check) I think that is done on purpose. But we’ll find out. Thanks also for the read and the comment!
I think that Tutorial9.net is has a great community too. David has always been interested in offering valuable and free content to the design community through Tutorial9.
@Corey I think the best video community by far is vimeo. The videos are so high quality and the fact that the videos are usermade makes it so much more personal. And I agree youtube has a terrible community
I really love the envato network, is awesome all the field they cover, every designer has to pass for one those site, if he want to learn, to buy or to sell a product.
and Smashing magazine is also and incredible community.
Excellent post
oh man…
not a comment of any worth but I hate that quote from field of dreams… must be because i’m from iowa and everyone asks about the stupid baseball field in dyersville iowa.
:)
Thanks for all the discussion, folks! We are glad you respond to the post.
@ Niki Brown – I didn’t know you were from Iowa…have you ever been to that baseball fiel- :-p kidding. I understand that. It would get old, fast. It’s like that’s all that has ever happened in Iowa as far as most folks are concerned.
@ Niki Brown and @Rob Bowen -
Slipknot also came from Iowa. Just sayin’. Sorry kinda off topic but I had to throw that in there.