Coca Cola has been an example for good branding practices throughout the years because of it’s consistency over the years especially if you compare it to Pepsi. Coke’s bottle silhouette might be one of the most iconic symbols in the world next to the like of a Nike swoosh. When you’ve got a good thing going why change it?
When you think about Coca Cola and their use of the Coke bottle, it’s the glass bottle that’s always used. The one with the nice little pop-top cap that is refreshing, crisp and better than the taste of it’s plastic bottle counter parts. Without knowing where the bottle has come we’re not sure where the bottle could go in the future. Here is a look at some of the uses of the bottle designs and stylings over the years.