Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
“Today’s package designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Inside Design Matters Packaging 01 you’ll discover innovative theories, processes, and methods used by cutting edge-design professionals around the world. All of the invaluable advice and practical solutions for overcoming challenges and creating memorable packages are carefully examined and discussed, but they’re presented in a quick-hit format, making the information extremely accessible and easy to navigate” Design Matters Packaging 01 also includes package examples of myriad shapes, colors, types, and materials, created for several different types if clients. They’re all crafted by well-known designers, who lend their tips and tricks for successful package design.
Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community.
Check out their website at capsule.us