Most people don’t often stop to think about the meaning of a logo, generally just taking them at face value and letting those meanings do their work subconsciously. Every now and then, usually after enough repetitions, it becomes obvious: there’s an arrow in the FedEx logo, or the compass pointing north west in the Northwest Airlines logo. Designers think about this kind of thing all the time, both when creating logos and looking at the work of other designers. Here are 30 logos that work because they symbolically describe what is being said in the name.
Spark Design Group
Alchemic Marketing Consultants
Turtle Island Spas
Bounce Bounce Inc.
None of these require a Turing machine to decode, but some are more obtuse than others. Veritas Wave is quite obviously represented by a V-like triangle with a wave effect, while Catch 5 uses a hand to represent catching something, but also uses the hand to represent the number 5 with the fingers. Tell us about your favorite symbolically descriptive logos in the comments, whether they’re more cryptic than these or enjoyably obvious.