Is a color just a color?

For centuries color has been used to provide distinction between classes, businesses, kings, courts and everything else in between. So what exactly is in a color? Does it matter that purple has been used in connotations with royalty? Does it matter that most fast food places logos are red to stimulate your appetite? So a color is a color right? Not exactly. Below are a few examples with switched color palettes. Do you think the brand still looks the same? Does it give off the same vibe/aura in a different color?

AdobeAndroidFacebookFordTargetStonesStarbucksMicrosoft

So if colors are “just colors” these brands being switched should be exactly the same thing right? Starbucks stills feels warm and earthy in blue… Facebook is cool and collected in red. Nasa feels not so smart and more juvenile… And adobe… well, it’s a bit shocking to see a different color palette to icons that we rely so heavily on their color. Many would mistake photoshop for flash in that color palette. So, remember colors aren’t just colors… Research should be put into the color palette just like your branding.

Suggested Reading

A Guide to Choosing Colors for Your Brand

Can Color Affect Your Brand Positioning?

The Definitive Color Wheel

Designer, Maker of Things | Creative Director – @boomtownroi You should follow him on twitter @chadengle .

 

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