Our lives are often inundated with countless things screaming for our attention: media, packaging, signs, the web etc. When we’re searching through the clutter trying to find which product to choose, it’s often magical when our eyes rest on a beautiful, clean, well designed piece. The Minimalist Effect in the Maximalist Market does just that. Created by Antrepo which is a multi-disciplinary design consultancy that derives their power from exciting and passionate design members who are actively contributing to the core of design. Antrepo takes several popular brands, creates a simple variation and a more simplified variation. The result is stunning, clean, simple and powerful. We can only hope that some of these brands embody these principles.