“When I went to school I had to travel up hills both ways in the snow”. This quote has been used by many that have come before us to talk about “how hard” the previous generation had it. The new generations have it easy. They have the new tech, the new gadgets and inventions and the world at their fingertips. Dave Merrilees-Kelly tapped into making the new generation even easier for designers and students. From his experience through previous problems, he created a simple checklist app that helps you take the headache of preparing your artwork.
“The last studio I worked at the art-stage was always rushed. A courier would turn up for a particular job and my boss would want 2 or 3 other jobs to go off as well (pre broad band days). So hence mistakes would happen, all for the idea of saving money on couriers. So if we had iPhones in those days I would have been using this app. “
The idea of PrintProof is a reference tool for studios and junior designers that reminds you of all the things you need to check to avoid expensive print errors. The app allows you to create separate projects and cross the completed steps off the checklist.
“I work with students on a design degree hence the idea of the app. Artwork was always my biggest headache when I was in the industry so I wanted to make it easier for students and junior designers. The idea of using it on the iPhone was given to me by a student who’s also a good friend (Kate E-M). I’m sure more apps along these lines can be developed for the creative industries especially where a more methodical, logical approach is required.”