Putting the Creative in the Discovery Channel

Posted July 6th, 2010 / By Chad Engle in Creative Firms, Featured Creatives, Inspiration

The Discovery Channel has some epic HD specials and shows: Life, Planet Earth, Deadliest Catch, Mythbusters are just a few that showcase the earth in its awe inspiring beauty. But, who makes the Discovery Channel beautiful? Discovery Creative. Discovery Creative is the internal agency that “didn’t get the memo” that in-house agencies can’t compete. Because they’re too busy whipping up stellar work and web solutions for their clients. Discovery Creative doesn’t just have a few capabilities in their arsenal, their rockin’ the full spectrum. Equipped with:Motion Design, Broadcast Production, Art Direction & Copywriting, Web Services, Account Management, Photo Services and Production Services they are the steam that keeps the Discovery Network pumping out amazing shows with hard hitting creativity. We’ve showcased some of their works, their site content & most of all just their general knack for creativity.

Site Branding

Sample Works

Mythbusters

Sure Jamie and Adam were hesitant when we proposed decapitation. But once the legal waivers were signed and the hacksaws came out, they were all in. Soon their floating faces were all over gatefold print ads, massive billboards and even online units that let viewers bust myths of their own. Re-attachment was tricky. But the campaign rose to the top.

Discovery Rebranding – Where It Gets Interesting

Imagine having to rebrand the Discovery Channel in Europe, the Middle East and Africa. That’s Europe, and the Middle East and the whole of Africa, folks! Obviously, a region so vast would need a very big idea to cover it. And with 102 countries and 13 languages, it would also have to be extremely simple. A big, simple idea. Hmmm, this is where it gets interesting.

Dirty Jobs – Ad Campaign

After trying 200 of the most putrid professions on the planet, Mike was going back to work. So we stirred up print and online ads that offered viewers a fun and filthy history lesson in the kinds of jobs Mike has already done with a promise of more fun to come. Plus, a sweepstakes for viewers to ‘Meet Mike’. His excitement, and a lot more, is written all over his face.

(click for larger image)

Deadliest Catch – Photo Exhibit

Welcome to a world where you have no control, the rules don’t apply and everything is out to get you. For the men who fish for crab on Deadliest Catch, there’s no guarantee they’ll survive and no place they’d rather be. Discovery Channel and Original Productions proudly present highlights of the photography shot on location in Alaska since the series began in 2005. Featured photographers are Corey Arnold, Cameron Glendenning, Zac McFarlane, Todd Stanley, Donald Bland, Dave Farkas and John Moody. To order prints, contact Discovery Creative at 240.662.4656.

About / Random Facts

For most of us, Discovery Creative isn’t our first rodeo. We’ve worked at places like the Martin Agency, HBO, AOL and even the White House. We have different skills, interests and tastes but we share the same dogged determination, day in and day out, to hit that sweet spot between having a blast and working our friggin’ tails off. And while our group has collected more than a few industry awards, it’s the longstanding and highly productive relationships we have with the departments, people and networks throughout Discovery that we value most…

Need More Discovery Creative?

Site: creative.discovery.com

Twitter: twitter.com/DiscoCreative

Contact: Discovery World HQ, One Discovery Place, Silver Spring, MD 20910

Chad Engle is currently slaying pixels @BoomtownROI. He abides in coastal Charleston, SC and enjoys living on an island. You should follow, harass or chat to him on twitter @chadengle and @fuelcreativity .