Whether you freelance or work at an agency, you are bound to have heard this from a client at one point: “We are trying to cut printing costs, so change this 4 color process piece to be two color”. Your heart sinks… Now, you have to completely rethink the piece using only two colors.
Its always hard to hear, but in my experience, some of the best executed ads/designs/brandings have been two color. Why? Simplicity!
To see what I mean, take a look at some of these beautiful examples of Two Color Printing jobs.
What are your favorite two color designs? Do you think that two color designs are more difficult to design or they are easier to execute?