A great Roman poet, Virgil, once wrote in his poem Georgics: “fugit irreparabile tempus” – the translation of which is “time flees irretrievably”. These three words are part of a timeless expression, turned by time into a well-known proverb, which is adapted into English: time flies.
We are all well aware that time has never been a thing we can manipulate. The only thing that remained in our reach was to find a way to measure it, giving time a friendlier appearance! With technology that uses the position of the sun to calculate the current time down to great accuracy, we’ve done a pretty good job.
In logo design, the use of a clock imparts many desirable values. Reliability, punctuality, and consistency are just a few. This article features 40 logo designs inspired by clocks. If you’re looking to use the motifs of time in your next logo, I hope you enjoy and take inspiration from this collection.