Just because designs are simple or minimal doesn’t mean they aren’t clever. A new campaign created by Marshall Fenn Communications uses these very principles. Marshall Fenn takes on project large and small and their happy to help clients in anyway possible. There based out of Toronto and Las Vegas and have some other creative work that is worth taking a glance at.
To achieve a simple, minimal advertisement you have to reduce everything down to the key elements of the message you’re trying to get across. No bells and whistles just copy and execution. This campaign boils the market down (hair care) into four different “styles”: Black, Brunette, Red & Blonde. Then, using older hair styles that some of us haven’t seen the likes of for years to reference “coming back”. To keepwith the “it’s coming back” theme there is also a boomerang that is woven into each of the vector designs. To top it all off the Nisim, helps stimulate hair growth which makes the campaign a nice, clean, minimal, successful campaign. The backgrounds are simple.