Simplistic Stylings of Nisims “It’ll come back” campaign
Just because designs are simple or minimal doesn’t mean they aren’t clever. A new campaign created by Marshall Fenn Communications uses these very principles. Marshall Fenn takes on project large and small and their happy to help clients in anyway possible. There based out of Toronto and Las Vegas and have some other creative work that is worth taking a glance at.
To achieve a simple, minimal advertisement you have to reduce everything down to the key elements of the message you’re trying to get across. No bells and whistles just copy and execution. This campaign boils the market down (hair care) into four different “styles”: Black, Brunette, Red & Blonde. Then, using older hair styles that some of us haven’t seen the likes of for years to reference “coming back”. To keepwith the “it’s coming back” theme there is also a boomerang that is woven into each of the vector designs. To top it all off the Nisim, helps stimulate hair growth which makes the campaign a nice, clean, minimal, successful campaign. The backgrounds are simple.
Advertising Agency: Marshall Fenn, Toronto, Canada
Art Directors: Jonathan Guy, Steven Kim
Copywriter: Jonathan Guy
Photographer: Andy Ferreira
Illustrator: Jonathan Guy
Chad Engle is currently slaying pixels @BoomtownROI. He abides in coastal Charleston, SC and enjoys living on an island. You should follow, harass or chat to him on twitter @chadengle and @fuelcreativity .
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It’s always interesting to see a minimalist advertising campaign, i think this one in particular has a great impact on the viewer. As a front end designer i have an interest in minimalism not just aesthetically but also with coding in the back end.As the Architect Ludwig Mies van der Rohe once said “Less is More”. Thanks for posting.
I love minimalist design and this one in particular is well done on several levels.
Wonderful advertising campaign, but… first one looks like a penis.
Minimal is beautiful and straight to point and saves time while catching the essence
Really enjoyed the simplicity of this campaign
I love it!