The Definitive Color Wheel
Selecting a color has not always been something that was achieved with just a few clicks. Color had to be collected from pigments of the earth and then dyed into fabric. You had to collect the berries to make the purple-ish/reds or dirt to get a brown. Color, binds the creative realm together be it graphic design, photography, interior design, textile design, transportation design etc. Of course you can take pictures in black & white or make a logo black with greys but the colors are where we can experience emotion. That emotion ties us to the image, art, design or product. The colors bring the brand, the curtains, the rug, the subject, the foreground or the background to life.
Do you just start picking colors and hope for the best or is there more science at work? In order to make your color picking easier there are several different color relationships that will help you along the way. These are the basic fundamentals of color wheel.

Primary Colors

Primary colors are the basis of the color spectrum. With these three colors, you can create any other color in the spectrum. Red, Yellow & Blue. This is a bold and powerful color scheme when used together.
Secondary Colors

Secondary colors are made by mixing two primary colors together. They lie opposite of the primary colors on the color wheel. Green, Violet & Orange. These colors are very bold like primary colors, when used together.
Tertiary Colors
The colors in-between the secondary & primary colors are what make up the tertiary colors. You can create these colors by mixing one primary color and one secondary color. Using tertiary colors as a color scheme is very bright and vibrant.
Monochromatic Colors

Monochromatic color schemes use a single hue (green above) and then use various tints and shades of that original color. They are very low in contrast but can be used very easily because of their simplistic nature.
Analogous Colors

Analogous colors are adjacent to each other on the color wheel. One of the colors is dominate while the others are accents for the main color. These schemes are easy to create and have unity and consistency.
Clash
Clash color schemes pair a first color with a second to the left or right of it’s color wheel compliment. Clash colors are VERY bold and have high contrast. The more colors you add the harder it is to make clash colors work effectively.
Split Complementary
Split complementary colors are created by taking the colors directly beside your original colors compliment. (purple above so yellow is purples compliment) Split complementary colors can be very difficult to make work correctly. Try using one color as the main color and the other two as accent colors.
Neutral

Neutral colors are a mix of a hue and its compliment and is sometimes mixed with black. These colors schemes are not bright and commanding but they can be calm & effective.
Tertiary Triad
Tertiary triads are a set of three tertiary colors that are equal distance from each other on the color wheel. Tertiary triads are some of the least recognizable color schemes. They are very vibrant and comfortable to the eye.
Download the Color Wheel in Vector Format
File Type: Ai
Number in Set: 1
License Type: Creative Commons 3.0
Author: Chad Engle
Ai – Illustrator Download
Compatible with CS1+ and comes with 1 color wheel.
Chad Engle is currently slaying pixels @BoomtownROI. He abides in coastal Charleston, SC and enjoys living on an island. You should follow, harass or chat to him on twitter @chadengle and @fuelcreativity .



Thank you for the nice round up! I’ll print the wheel and stick it on the wall in front of my desk :-)
Thanks man. Great article. I’ll do the same as Federica :)
THX!
Very nice to have!
Nice article. Also very good idea from Federica Sibella :D .I’ll fill that empty wall in my office.
really nice!
I can’t download it with that link because I’m in China and dropbox urls have been blocked :(
Could someone send it to me via email? (footmark12 (at) gmail.com)
thanks so much :D
So *this* is what they were talking about in art class back in high school, huh? haha no, it was great reviewing some of the basics and getting to know some of the more advanced color matching techniques. Too often we turn to these color palette generators online without really knowing how to do it ourselves, and I think that is limiting sometimes. They are not always bold or courageous enough to suggest new and exciting color combinations. You need a human eye with a solid understanding of these concepts for that!
Brilliant post! It’s a great idea to have this at hand somewhere near your desk. I use Color Schemer Studio for Mac and it’s wonderful. But having a hard copy is really handy specially when it comes to showing colour schemes to my clients.
Thanks for sharing
Really cool article Chad. Those color diagrams are beautiful!
Chad, This new series is spectacular! Bravo.
Excellent job Chad. Must be because your name rhymes with Jad.
Anyway, I love the post images that you’ve been using. Great job!
Give me a break. If you don’t know the ins-and-outs of colour wheels you have absolutely no business in any form of design.
You even skipped over other basics like RGB/RYB/CMYK and hue/saturation/value.
With this and the “Lost” Principles of Design post earlier, you are spouting basic knowledge that everyone should know already before ever getting involved in design.
This is like posting how to form a sentence on a writing blog.
Rob,
Not all designers or want to be designers online know everything. I don’t and I am not sure if there is ever a point where you know everything in this industry. Its always changing. There are more and more people wondering about design and can now find some color theory references.
Many designers don’t know the basics. They bought photoshop & thats where they started their designs and never questioned anything else.
I didn’t talk about CMYK or RGB because it was about the color wheel and not color profiles.
ive been designing things, sketching, primarily, for 2 years now. im just starting with color, and have read several viewpoints so far, and it has yet to really click for me. i enjoy different presentations, such as this one, because the information is presented with different points of view, and different phrasing, from both the article and the comments.
i would not want to work with you, rob. you seem as though youre great with photoshop, likely, but dont have a feel for your right-brain yet. no offense intended, just an observation.
this being a post about the color wheel, the only thing i think is missing is a blurb about what complementary colors are, before discussing split-C, etc.
by far the best color wheel!
(Rob) Any designer not willing to admit that you need the occasional brush-up on the basics should not be in design. This industry is about learning and growing. As Chad said, some designers started with Photoshop, and that’s it. Even designers who learned the color wheel and all the different combinations often rely on just color profiles in Photoshop. It’s smart to be able to do it on your own, should technology not be there to assist you.
very nice diffrent type of color schemes explanation, i really dont know this at all
I love the tool, http://colorschemedesigner.com
It’s easy to use and fabulous for getting your colours right.
I use it with my clients as a starting point for our design discussions. I get them to go to the site, select their base colour and then we take it from there. They get to play with different combinations, hues, contrasts etc.
Great post.
thanks for the great post and wonderful color wheel. Having a hard copy around is always a good idea.
I love the way you have illustrated the colour wheel but cannot download and open the file. Please could you email the file to me or explain how to open it?
The download doesnt work… please post a new link!
Thanks for this information! It actually really helped to get these basic concepts down by your illustrated color wheel. It’s great to actually see the color correspondence in this way!
Thanks for the post!
p.s. A number of us would greatly benefit from the downloaded file, but the dropbox link gives a 404 error.
yep the download link doesnt work…. Tanks por the info and the very cristal explanation!
Well, finally the color wheel is definite…?
The download link should work now. Sorry for the broken link.
I can’t open the file .ai is not a file that my computer will recognize. what program do I use to open it with?
Adobe Illustrator
Nicely illustrated!
Vidya