The Graphic Designers Guide to Pricing, Estimating & Budgeting – Book Giveaway **updated with winners**

This comprehensive guide to graphic design is packed with useful, creative methods for creating a profitable graphic design business. Veteran designer Theo Stephen Williams covers all of the details, from setting rates and dealing with competitors’ pricing to establishing and managing budgets and positioning the brand of the firm. This third edition has also been updated to include additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers.


Readers will discover how to:

  • Prepare estimates
  • Negotiate with clients
  • draft proposals
  • determine an hourly rate
  • use different pricing methods
  • choose financial management software
  • establish a productive work environment

The Graphic Designer’s Guide to Pricing, Estimating, and Budgeting features clearly written advice and first-hand experiences that will be indispensable to both professional and aspiring designers.

Comprehensive and comprehensible! Recent graudates, freelance designers, those about to go “on their own,” and veteran designers who have never truly understood how to put a value on their work will benefit from this excellent book. Personal business anecdotes give life to information that often causes the eyes of “creatives” to glaze over. This could be the most valuable book in your design library.

-Fred Niles, Chair of the department of Visual Arts, University of Dayton

Straightforward, sprinkled with just the right amount of humour, and packed full of clear, useable information, Theo Williams’ pearls of wisdom belong in every graphic designer’s bookcase, right next to Graphic Art Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry.

-Linda Souders, Souders Engst Design

How to win:

Tell us the reason you think you deserve a copy. We love real answers. “I really need this book to further my design career by helping me price my work”. Something like that is always a winner over “OMFG I NEED THIS BOOK NAOWZ”.

When do I know?

Winners will be chosen next Monday (September 14th 2010)

Published by Allworth Press


Let me preface this by saying I read every comment and I was overwhelmed by the response, sincerity of the replies and the passion everyone has to succeed. I tried to determine how to pick a winner after reading through all the comments. I let a completely random number generator pick between 1-180. I came out with 4 winners for the 4 books. If the winners would email me their address at chad(at) I can have them shipped to you! Thank you all for leaving heartfelt, compassionate comments. I was truly humbled.

1. Amanda

2. Corey –

3. Marquis M.

4. Jason Gross –

Designer, Maker of Things | Creative Director – @boomtownroi You should follow him on twitter @chadengle .


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