Being in the creative field is often times a challenge; for designers, developers, copywriters, photographers and anything in-between. If you are just starting out in the creative field, maybe you’re mid-career and you are not sure where your career will go OR maybe, you have a huge decision to make on what type of job you should take next in your field? This article is here for you.
Develop your portfolio like there’s no tomorrow
Yes, this goes without saying but, it’s a skill that’s totally under-rated especially if you have not had someone pound it in to your head. Instead of showing a body of work, break it down into what parts of the project you did, who the client is and how you achieved it. Everyone has “work” but, not many people in the creative field show the thought process and their marketing chops in their portfolio.
Network your ass off
It’s not what you know but, who you know. Prospective employers love having people that have a track record, especially with someone directly inside their company. Get involved in local design meet & greats, events, internships, volunteer work and pro-bono’s. Word-of-mouth is the best form of marketing and has an unlimited potential to gain you clients, work or opportunities. Just think of it this way, if you know one person who knows two people in the industry… And that person knows three people in the industry who know a few people… you can see how this will snowball into being able to draw on your connections when the time comes.
Vest yourself into your work
Regardless of the position you are in, vest yourself in the company and the projects as much as possible. 1.) It makes the creative process better. 2.) It makes your relationships with your co-workers and peers more meaningful. 3.) You feel like you’re part of the team, completing your sense to belong.
Separate your creativity from your personality
Don’t get this confused with “having personality in your creativity”. This is solely geared towards your creation is what your client wants. Remember, you are the expert and you are trying to educate and steer them down the correct path to the best creation possible. However, it doesn’t ultimately work this way. The sooner you learn that creativity is your medium and it’s not a personal attack, the better. Especially if you work under several other people in your company or firm and they call the creative shots. Just remember at the end of the day that it’s just a project not a personal attack.
Don’t judge an opportunity by it’s “portfolio work”
Many opportunities are often judged by “Am I going to be able to do creative work?”. Sometimes, you’ll miss the best learning experience because you won’t gain any portfolio work. In the grand scheme of things, portfolio work can only take you so far… There’s a massive amount to be learned from experiences that don’t appear to have “portfolio quality” work. Some you of these experiences will be with you for the rest of your life.
Change. Don’t be afraid of it
Times change, mediums change, jobs change, the world changes. Embrace it. Learn it. Love it. Are you stuck on a project? Change your thinking. Are you stuck with the same type of clients? Change your service offerings. Looking for a new career and can’t seem to find the right fit? Re-design your portfolio. Change your thought process, change your outlook, change your life.