Comments on: The Steps of Creative Communication

By: gaju

gaju — Sat, 14 Jan 2012 07:10:29 +0000

great post, like to read again & again

By: Mark

Mark — Sat, 18 Jun 2011 04:16:47 +0000

thanks for the post, it was really appreciated.

By: Simplistic Stylings of Nisims “It’ll come back” campaign | Fuel Your Creativity

Thu, 12 Aug 2010 06:21:44 +0000

[...] because designs are simple or minimal doesn’t mean they aren’t clever. A new campaign created by Marshall Fenn Communications uses these very principles. Marshall Fenn takes on project large [...]

By: Guy Farmer

Guy Farmer — Wed, 11 Aug 2010 16:26:55 +0000

Thank you for the ideas Chad. I appreciate the idea of clearing one’s brain in order to be able to do other things. I might also add that it helps to simply listen to ourselves and others. When we become receptive to our own inner thoughts and the ideas of others we create new opportunities for concepts and ideas to pop up. It’s the process of letting go of limits, assumptions and ego and simply letting things float our way and land on us.

By: Venkatesh

Venkatesh — Mon, 19 Jul 2010 09:54:34 +0000

Simply like a designer who is able to design a embellish design by reviewing a email from client as that email stating i want a web design for this business like that.. :-)

Venkatesh…. Gulfwebstudio.com

By: Owen

Owen — Fri, 16 Jul 2010 16:06:30 +0000

Interesting – good article but one tweak I’d make was the ‘ideation’ step seems to be too early in the process? I’d put in between the investigation/research and the brainstorming/problem solving steps. What do you think?

By: Lyndi

Lyndi — Thu, 08 Jul 2010 22:39:58 +0000

So clean and straight forward. This could easily be designed into a poster for my cube. This is ideally how I wish our creative process flowed. Makes sense and eases a lot of unnecessary frustration

By: Prior Creative

Prior Creative — Tue, 15 Jun 2010 08:42:04 +0000

Awesome resource! ‘Good ideas come out at once after crap ones have excited your brain! So true, So true! Thanks for article!

By: Erik

Erik — Mon, 10 May 2010 04:14:28 +0000

Great guide. I’d say the most missed one from your list is longevity. Most people get too hung up on ideation or brainstorming [and its output] to really evaluate something like longevity closely.

By: Tamuir

Tamuir — Sun, 09 May 2010 21:54:22 +0000

Good ideas come out once all the crap ones have exited your brain

Very True…!!!

By: Doug Belshaw

Doug Belshaw — Fri, 07 May 2010 13:46:29 +0000

Love it!

Any chance you could Creative Commons-license those images – they’re great! :-D

By: Mitesh

Mitesh — Thu, 06 May 2010 21:33:11 +0000

The tone of voice within your post was well suited with the content. Loved the notion on ideation “get it out on paper” – great post :)

By: Ken Reynolds

Ken Reynolds — Thu, 06 May 2010 19:36:27 +0000

Great article, love the illustrations.
I dislike the term ‘ideation’ but I can forgive you for that!
Each persons creative process is a very persoanl thing, but I think you’ve highlighted the elements that go into the mix for all of us.

By: Phil

Phil — Thu, 06 May 2010 18:01:13 +0000

Dorthea Brande, in *On Becoming a Writer* had this tip to spark creativity: scrub the floor.

Doing mundane routine chores will create a build-up of tension in the mind of the creative person and eventually the subconscious will rebel – with an outpouring of ideas.

By: Dave Vogler

Dave Vogler — Thu, 06 May 2010 14:46:23 +0000

Thanks for sharing, especially the point about longevity.

Longevity is one of those things that people don’t often think about, but has a high value in sustaining credibility. Its very difficult to predict how time will treat your work- but if it fairs well, that’s really valuable, and an indicator of great work.

You make a good point- those big brands you mentioned have been flexible over the years and have adapted their branding to keep it fresh without wandering too far from the established image. I think its pretty impressive to be able to do this. Some of the logos that I like the most have been around for decades, and somehow manage to avoid getting sour.