Depending on whether you subscribe to the concept of Effective Frequency or the age-old Rule of Seven, a customer needs to be exposed to your brand at least three times and as many as seven before making a purchase decision. Therefore, it stands to reason: the wider you cast your branding net, the faster you realize return.
The first step in almost any branding initiative is to utilize a logo maker and create a design that effectively represents your unique selling proposition. Once you have this concise combination of words and imagery, you can begin to take advantage of some of the modern venues for self-promotion by posting blog articles and similar content in high-profile positions around the web.
Taking into account the number of active subscribers and ease with which you can post and maintain content, here are the Top 10 places to get your blog logo recognized.
Quickly becoming the go-to for business branding, Twitter has increased in scope and development exponentially in just the last 12 to 18 months, revising their platform for simplified usability and making it easy to connect with hundreds, thousands and even tens of thousands of regular followers. Best of all: every tweet contains your logo.
The world’s largest social media outlet, Facebook enables you to create a business profile and build your online presence with the capability of reaching an unparalleled number of new and existing customers through your Facebook wall (as well as targeted ads). Similar to Twitter, all postings contain your business logo.
Resembling a living resume, LinkedIn allows the posting of work experience and now also provides the ability to create a dedicated page for your company. Including your logo with each update, it can be integrated with Twitter to achieve cross-platform promotion by piping in your Tweets into the home page for your LinkedIn profile.
Connecting with those who are passionate about your brand is simplified with Google+. Enabling web browsers to “+1” your business from any spot on the web, Google has provided an easy way for consumers to respond to photos, music files, articles and a wide range of similar blog material.
If you’re just getting started with a blog, you can go from ‘novice’ to ‘expert’ in less than 15 minutes due to Blogger’s easy setup process. Supporting drag-and-drop template editing, dynamic updating and geo-tagging for location-based blogging, you can post updates from any location with web access.
If you’re of the mind that ‘less is more’, Tumblr provides a dynamic combination of blog and Twitter-feed, allowing short, frequent posts that are typically not as involved and formal as the average blog posting, often focusing on media that includes images and video.
Though not quite as easy to get up and running as the previously mentioned options, WordPress features a large, dedicated community of followers and developers, contributing themes, plug-ins and gadgets of every kind. Plus, WordPress is extremely scalable, enabling you to maintain a single blog with a single user or assign multiple logins to manage an endless number of contributors.
For those in the niche, few platforms are better for reaching the ‘mom’ demographic. This dedicated community features regular advice and support on topics that include pregnancy, health, fashion, food and entertainment, with a wealth of regular contributors that allow you to respond to an endless range of posts.
Providing a venue for you to upload product demos, industry presentations, keynote speeches and similar forms of personalized branding video, YouTube also enables (and encourages) comments posted for each clip, allowing you to further establish yourself by commenting on material within your industry.
Dedicated solely to photos, Flickr is often used in combination with some of the options included above, Twitter especially, providing the ability to deliver extra art and supplementary images to related posts.
Dylan Mazeika is an online writer with a background in marketing and small business. He enjoys writing articles and guest posts on the latest business, and helping business owners with branding efforts through the use of a logo maker.