“Good design makes a product useful. Good design helps a product be understood. Good design is as little design as possible.” Three quotes from Dieter Rams that the team at Wanderfly has taken to heart. Wanderfly is a new, sleek & cleanly articulated travel inspiration experience. Sites in the tourism and travel industry are typically bogged down with content and packing every last bit of information on a page which bombards your senses. Wanderfly takes a simplistic approach to help the user navigate throughout their travel exploration.
On the homepage you’re greeted with beautiful vistas from various locations across the globe. In the center is your key to the recommendation engine. (the engine features 1,200 destinations worldwide and content from over 20 best-in-class brands such as Expedia, Foursquare, Yelp and Lonely Planet) Simple content with easy to understand objectives. No crazy drop downs or tons of information to make your brain explode here.
Easy to fill out content like:
• your leaving from location
• how much you can spend
• dates of your travels
• where to
• things you’re interested in while you’re there.
Think of this as the Google homepage version of travel sites. Clean, simple, easy to follow.
“This is a tool to help simplify travel inspiration.” Christy Liu said (wanderflys director of marketing & co-founder) “70% of people don’t know where to go when they want to travel”.
The inside pages are just as simple. With clearly laid out controls, clear functionality and great social networking integrations Wanderfly brings a useful travel experience back to the user. You can navigate between the travel locations that you’ve been given as well as see what activities have been suggested for you from places like foursquare and yelp. There is also a grid view that allows you to see many locations at once. Connecting with your Facebook account allows you to see if you have any friends in the cities you are thinking about visiting.
Wanderfly’s team didn’t formally come from the travel industry. They used this to their distinct advantage when it came to creation of the site. They were not exposed to a status quo for “what a travel site should look like”. They designed the site as travelers for travelers which, turned into a simple experience with an eye on content. This was extremely helpful because they’re not tied to any design trends. A few shadows and gradients here and there but, most of the content is presented with simple colors, beautiful photos and meaningful content with action buttons to get your trip booked and explore new places.
From an industry where loads of content needs to be streamlined and relayed to the users as simple and effectively as possible; Wanderfly delivered. Whether they consciously consulted Dieter Rams philosophies before creating this site or not is hard to say. However, they did create this site with clear objectives and a streamlined interface. As a side effect they are inspiring travelers everywhere to discover new experiences through revolutionary user experience and personalized suggestions.