Witty Ads Based on the Social Shopping Experience
If you’ve ever purchased anything through an online distributor chances are you’ve seen the slogan “people who bought this item also bought…”.
Y&R in Dubai, UAE capitalizes on shopping suggestions by creating a simple and strong campaign for Harvey Nichols which is based off an idea that the fashion is so compelling that the fashionistas have had to purchase “deterrents” to keep others at bay or other additives to counter-act the side-effects of great fashion.
The campaign uses simple elements: fashion photography, products: (pills, defibrillator, pepper spray, self help book) as well as a calm color palette that still has a luxurious feel. Through it’s wonderful simplicity the campaign is able to keep a concise mark on it’s messaging. However, there are a couple designs that are not nearly as well executed as others. The messaging takes longer for the viewer to grab if they even make the relation. The campaign has a great core message that is witty, clean and for the most part easy to relate. Want more? Check-out Ads of the World for more information on the campaign.
Chad Engle is currently slaying pixels @BoomtownROI. He abides in coastal Charleston, SC and enjoys living on an island. You should follow, harass or chat to him on twitter @chadengle and @fuelcreativity .
Grab the Feed
Amazing! Very “now” and utilises the gen-Y socially relevant net-shopping mentality.
Let’s face it: most of these are outright sexist.
The ads with the ’self-defence’-theme are based on one fatal assumption: if you are attractive, you must learn to cope with aggression. Which leads right to the ugly “No wonder she was raped, why did she dress so sexy?”
Witty concept, yes. But bad campaign.
Seriously. What a horrible message to send.
Interestingly, I didn’t see it that way. With the fur and pepper spray I felt the implied meaning was that animal rights activists might come at the wearer, not a rapist. With the sexy dress and the Taser gun, my impression was that other jealous women would be attacking. With the lipstick and the self defense book, I felt the idea was that the idea was that lipstick left on a man’s collar would lead to his wife or girlfriend attacking the woman who left it there, so she needed self defense.
I certainly understand your point of view that the implication was that a beautiful woman needs protection against rape, but that’s not where my mind went with it, and while I don’t know for sure, I don’t think that’s what the meant.
As always, it’s not what you see, but how you see it, I suppose. All in all, I thought this was a fun and clever campaign.
Ken,
I think you’re dead on. That’s how I perceived the campaign when I first saw it. I didn’t think of them being sexist at all. Amazing how art & design are so subjective that you can draw your own conclusions.
cool idea.
Harvey Nichols: Our Clothes Will Get You Raped
Love the altitude sickness version, but the others get into really dark, strange territory. What are they thinking?
you say witty, i saw victim-blaming. i find them rather disturbing in the same way partlikefernsterung does.
Stunning campaign – love it!
Thanks for sharing.
honestly, there are way more sexist campaigns that objectify women EXCESSIVELY, have you seen the billboards in los angeles lately?
i thought these were tasteful and hilarious :)